In my 28 years on this planet, I've come to accept two things as fact: The sun rises every morning. Marketers screw everything up. Because of fact No. 2, I... read more →
There is no 'fix' if your website was hurt by this last Google update, Google says. But at least you know there was indeed a Google update that may have... read more →
In May of this year, many small businesses lost a number of Google reviews. A month later, Google provided my colleague Mike Blumenthal a statement that confirmed the reviews were... read more →
SEO is a topic that frustrates and confuses many budding web marketers and bloggers. Alternatively, the idea seems so simple; all you need to do is write a few words... read more →
Google has been releasing more and more features on Google My Business (GMB). Additions like posts, photos, videos, booking, business descriptions, reviews and more make optimizing your Google My Business... read more →
Google updated the Google Image Publishing Guidelines document today, adding more details around structured data, page speed, title management and user experience details. The old documentation can be viewed in this screen shot captured... read more →
Ranking first on Google has become a lifelong pursuit for many marketers. It’s become the gold standard of search engine optimization. It’s the marketing dream. If only you could show your buddies or... read more →
Twitter is absolutely massive, making it a great platform for advertising products and services or sharing your content. If you aren’t using Twitter to boost your brand in 2017, you’re... read more →
By the time you reach the end of this SEO basics guide, you’ll have a strong understanding of what search engine optimization is, why it’s valuable and important, and how... read more →
If you asked me, I’d tell you that proper tracking is the single most important element in your local business digital marketing stack. I’d also tell you that even if... read more →