Copywriting is the process of writing advertising promotional materials. Copywriters are responsible for the text on brochures, billboards, websites, emails, advertisements, catalogs, and more.

Unlike news or editorial writing, copywriting is all about getting the reader to take action. That action might be to purchase, opt-in, or engage with a product, service, or company.

That’s why a copywriter is often referred to as “a salesman in print.”

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Why you need copywriting?

The right words make a powerful connection with your visitors — so that they see themselves in every line.

For Internet writing, copywriters have experience using keywords that help content push the website to the first pages of search engines. The more visitors that a website has, the more income in can generate.

Skilfull sales copy will sell more products than poorly written sales copy. It can create a need for a product and also describe a product in a way that makes it more desirable and more likely to be purchased. Good sales copy creates value of the product or service.

A copywriter knows that a large block of text will often go unread. With so much information available and visitors who quickly decide if a website has what they need by a quick scan. A good copywriter will use various techniques to help a reader quickly to determine that the website has valuable information.

Images and offers might temporarily grab a readers attention, but it is the copy that will cause a reader to stop and spend time on a website reading the information that is available.

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What we offer.

Copywriting cape town

Blog articles, reports and white papers.

High quality content demands attention and respect. Strengthen your brand and increase authenticity to lead the market. And Google search results. 

Web copy, SEO and landing pages.

‘Writing is design’s unicorn skill,’ especially online. That's what we're about, from structuring content and messages to generating higher conversion rates.

Product descriptions for ecommerce.

Persuasive product descriptions are essential for branding, SEO performance and helping customers make decisions. It's a challenge we relish – in multiple languages.

Email newsletters.

Email marketing is our forte. Because it really comes down to the words. We create brilliant campaigns that get sensational results.

We Are Copywriting Cape Town.

The right words will keep on working for you into the future. Imagine new leads emailing, excited to work with you ALREADY, just from having felt a strong connection with what you said on your website or marketing materials. 

Whether you own a small business, are launching something new online, or work as a freelancer, we know you care pretty deeply about what you put out into the world. But you might be feeling a little lost when it comes to the messaging for your own business.

It could be that you just can’t get the words to sound right, or that you’re not confident in your marketing know-how. And that’s where a copywriter can help. Our team takes the weight off your shoulders, writing copy that embodies the most precise and compelling center of what you offer.

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