Pay Per Click Marketing Cape Town

Attract more leads and
gain high-level
brand exposure

The digital marketing tide is changing, and many businesses are looking for fast ways to connect with high-converting customers. Increase your search engine visibility and get immediate results with Galatic Digital’s Pay Per Click Marketing services.

SEO or Pay Per Click Marketing?

In order to begin, you need to analyze your target demographic’s online activities to see if PPC or organic search is the best approach for your business.

SEARCH ENGINE OPTIMISATION

SEO is an effective way to improve your organic traffic, build brand awareness, establish online credibility and gain customer trust. Many SEO companies, however, will tell you that it takes at least four to six months before you can start seeing results with your SEO campaign. An Ahrefs study also found that only 5.7 percent of web pages rank in the top 10 organic search results for one keyword within a year of publishing. What’s more, even these top-performing web pages took two to six months to rank in the top 10.

SEO takes time. For this reason, many marketers relying heavily on organic search fail to achieve their marketing goals within their established timeline. If you’re looking for an online marketing approach that offers complete control, provides flexibility and promises instant results, pay per click marketing is the way to go.

Pay Per Click Marketing

Pay per click marketing has proven to be one of the best and most cost-effective strategies for online marketing (if implemented correctly). PPC advertising allows brands to take control of their ad spend, and get their brand in front of the right people at the right time.

Pay per click marketing provides you with laser-targeted visibility, which speeds up the customers’ buying journey and boosts your conversion rate. In the perfect scenario, campaigns that combine PPC and SEO work better to drive targeted results. Integrated SEO and PPC campaigns offer long-term benefits, driving traffic and maximizing visibility. However, if you have a short window to promote your brand and make an impact on your target market, pay per click marketing might be the best option for you.

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What Are the Different Types
of PPC Ads?

Search Ads

Search advertising is the most common form of paid search marketing. Search ads appear to prospects who are already looking for your industry or brand offerings online. These pay per click ads are suitable for short sales cycles or one-time campaign promotions. Our pay per click marketing agency recommends search advertising to businesses aiming to acquire strong, high-quality leads from new customers.

Display Ads

Display advertising is known for its effectiveness in reaching more than 90 percent of online users. Display ads appear on Google’s partner websites, targeting people who visited industry-related sites. Display advertising maximizes photos and texts to capture the online users’ attention and convince them to take action. Our pay per click marketing agency recommends display advertising to companies with lengthy sales cycles and niche or luxury customers.

Remarketing Ads

Remarketing is one of the best ways to reach high-converting customers and double your revenue. Remarketing ads remind people who have already visited your website to come back and entice them to convert. Unlike search advertising, remarketing is relatively cheaper because there is lower competition and highly targeted customer segments. Our PPC marketing agency uses smart PPC ad formats and extensions to produce significant results with our clients PPC campaigns.

Google Shopping Ads

Google Shopping ads are suitable for websites with a large volume of products. These PPC ads appear in a carousel above or beside the main Google search results, allowing prospects to view the products and prices on Google search results before they even click onto a website. This means every click you are paying for has a higher chance of converting, assuming your target customers have already explored all product offerings on Google Shopping ads. Our PPC agency recommends Google Shopping to eCommerce businesses aiming to reach customers with clear buying intent.

In-stream Ads

Commonly called YouTube ads, these are pay-per-click ads that appear on YouTube search results, YouTube videos and video partners on Display Network. YouTube ads show your brand in a unique and memorable way. Recently, Facebook has launched in-stream ads, allowing companies to place advertisements in the best slots and natural breaks in video content.

Gmail Sponsored Promotions

Gmail sponsored promotions are an effective way to generate direct response leads. Gmail sponsored promotions allows you to reach interested leads right in their inbox. Unlike YouTube ads, these ads have a click-to-call ability that enables prospects to make direct calls to you and convert at any point of your sales funnel. Our pay per click marketing agency sets up your campaigns to maximise its targeting abilities and generate high-quality clicks.

Pay per click marketing cape town

Reach Your Target Market
With PPC Ads That Convert

Studies show that 50 percent of consumers arriving at retailer sites from pay per click ads are more likely to convert than those who came from an organic link. This is because more than 75 percent of people believe PPC ads make it easier to find the information they need.

If you don’t have a paid search marketing strategy, you’re missing out on conversions and instant visibility on digital marketing platforms. Don’t fall behind the digital marketing competition. Don’t wait until you’re losing customers to your competition. Now’s the best time to get your leads and conversions moving.

We combine your vision with our paid search marketing expertise to increase your sales opportunities and generate quick marketing wins. Contact our pay per click marketing agency today to get a free proposal.

Pay Per Click Marketing · PPC Advertising

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Ready to start
getting conversions?
Let’s talk.