Project

Maskscara

Maskscara are a South African beauty company that specializes in manufacturing and distributing nail products and quality skincare!

Year

2021

Project Type

Web Development, Social Media Marketing, Search Engine Optimsation (SEO), Google Ads Marketing

Client

Maskscara

Location

Cape Town, South Africa

Overview

How We worked with Maskscara to launch their New Website, Google Ads, Social Media Marketing Campaigns & SEO

Introduction

Maskscara is a South African-based business that offers nail care products and beauty products worldwide. Their goal was to increase their sales and brand awareness through digital marketing services.

Services Provided

Our team provided Maskscara with a comprehensive digital marketing strategy that included Website re-design, Google Ads, SEO, and social media marketing services. We understood their target audience and implemented a strategy to reach them effectively.

Success Metrics

To measure the success of our digital marketing campaigns, we used conversions, reach, and engagement as key metrics. Our team monitored the campaigns closely and made necessary adjustments for optimal performance.

Impact on Business

Our digital marketing campaigns had a significant impact on Maskscara’s business. They saw a tremendous increase in online sales and brand awareness, which helped them expand their customer base and increase their revenue. With the implementation of a successful digital marketing strategy, Maskscara was able to reach new audiences and increase their overall market share.

Result

Our digital marketing campaigns had an immediate and positive impact on Maskscara’s business. By implementing Google Ads and social media campaigns on Facebook and Instagram, we were able to quickly build momentum for Maskscara. We found that social media marketing was particularly successful in reaching their target market of beauty technicians and people interested in beauty products.

Within the first month of implementing our digital marketing strategy, Maskscara’s online sales increased by 88%. This was a significant increase for a business that had never run a marketing campaign before. The success of the campaigns continued, with online sales increasing by an average of 102% for the next two months. Afterwards, their online sales continued to grow by an average of 25% month on month.

Key Takeaways

Through proper implementation of Google Ads and social media campaigns, we were able to help Maskscara achieve their business goals and grow their business. It is essential to identify your target market and the best channels to reach them when creating a digital marketing strategy. By constantly monitoring and adjusting the campaigns, we were able to achieve success for our client. Our team’s expertise in web design, Google Ads, SEO, and social media marketing contributed to the overall success of the campaign. We are proud to have helped Maskscara achieve their business goals and continue to grow their business.

The Numbers

Results that were generated as a result the new strategy

Conversions

2396

Impressions

564615

Clicks

22841

Avg ROAS

2831 %

Ready to Work with Galactic Digital?

If you want to future-proof your website and generate more revenue, contact us today. Our exceptional web design agency team in Cape Town will review your website and provide you with a proposal, strategy, and timeline that includes a website audit for free. We can get you started immediately, so click the button below and let’s do amazing things together.