What is SEO?

SEO is the process of optimising your website for search engines. If you do it right, your website will show up higher in the search results, and more people will visit your website.

There is a lot that goes into SEO, or search engine optimisation. This includes choosing the right keywords to target and creating high-quality content. But don’t worry, we are here to help.

There are two things you can do to improve your SEO: make sure your site is relevant to what people are searching for, and make sure Google can easily find and index your site. Once that’s done, it’s important to create great content that will get you ranked higher.

Tried and tested SEO Cape Town

There is no one answer to doing well with SEO, but there are some general things you can do to help create a good strategy.

SEO is not a short-term game. It takes a lot of time and effort to get to the top of the search engine results pages (SERPs). You need to be patient and consistent in your efforts.

Our SEO Cape Town team believes that an effective SEO strategy needs 4 things: an audit & discovery phase, on-site technical optimisation, content marketing, and site authority link building. That’s why we’re experts in each of these areas – we provide real value to our clients.

Request a Free SEO Audit

Process

Our SEO Agency Process

Our SEO Cape Town team of specialists analyze every aspect of your business, website, and customer base. Based on all this information, we will create a custom SEO strategy that is likely to get you good results.

At Galactic Digital, we base our SEO strategies on research and scientifically proven data. This way, you get real results and the highest ROI possible. Request a free SEO and competitor strategy review today to see how we can help push your website to the top.

01

Audit & Discovery

The first step of our SEO Cape Town service is understanding your business objectives and where you stand in relation to other businesses online. We do an SEO Audit which looks at a range of factors, from your website’s technical setup to how you can improve your content and get more links.

02

Optimisation

In order to be innovative with SEO, you need a strong foundation that is easy for the search engines to crawl and understand. Our SEO Cape Town agency makes sure your website is set up in a way that will make it easier for the search engines to find and index your website.

03

Content Development

Our SEO strategy is based on writing good content. We start by doing research and coming up with ideas for content. Then we write it, making sure it is interesting to read and also helpful for people who might want to use our site. This content also sends good signals to the search engines, helping you rank higher.

04

Link Building

One way to improve your website’s ranking on search engines is to get links from high-authority websites. This can be done by having your website’s content featured on these websites. Our team of SEO Cape Town experts will help you create the most effective content and place it in the best locations to get the most links.

SEO Cape Town

Auditing Your Website's SEO

As part of our SEO Cape Town services, we audit your website and look for anything that needs to optimise. Here are a few of the key aspects that our SEO company considers.

Key HTML & Image Tags

Title tags, meta descriptions, page titles, page copy, alt text. Writing keywords into these areas of your website contribute significantly to its ranking power for those terms.

url structure

URLs should contain real words and include your keywords. They should be structured in such a way that search engines can easily crawl your site based on your URLs alone.

navigation structure

Can users and search engine bots easily navigate your website? Your navigation structure should be simple, consistent, and organized. This is important not only for SEO but also for usability and conversion rate optimisation.

duplicate content check

Duplicate content can actually damage your ranking power. If you’re repeating the same content on multiple pages or other websites are stealing your content, it’s best to have it re-written as soon as possible.

a/b testing

If you want to get the most from your SEO campaigns, it’s important to test a multitude of scenarios to determine the path to the best possible conversion rates and the highest rankings. A/B testing can deliver real-time results to help you determine the best course of action.

backlink review

Backlinks are important, but it’s a priority to keep an eye on the pages that link back to your website to ensure the links are still active and not engaging in questionable activities. Bad links can hurt your own SEO value. You should also review your competitor’s backlinks to find new possible link partners and improve your search engine rankings.

Ready to Work with Galactic Digital?

If you’re ready to get started with our SEO Cape Town service, then we’re here to help. We offer a variety of services, from keyword research to link building to content creation, that can help you get your site where it needs to be. Contact us today and let’s get started on improving your SEO.

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