Aug 24

Tailor Your Marketing Communications–Better Connect with Customers

We know how difficult it can be to manage your customers — everything from adding additional tags, understanding the path each customer will take, making sure each customer receives an experience specific to their behaviours…

That’s why we continue to recommend the ActiveCampaign platform, so you can easily manage your customers and leads.

One of the most powerful tools within the ActiveCampaign platform is the ability to segment contacts. Being able to identify and target specific contacts allows for tailored marketing communications. Allowing you to better connect and engage with your customers. That’s why they’re continuing to add more ways for you to segment your contacts. are introducing some highly requested functionality and segments, including:

  • ‘Date Created’ segment
  • ‘Has Not Been Sent’ segment
  • ‘Last Order Date’ segment
  • Show/hide empty fields

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Related article: Step-by-Step Guide to eCommerce with Shopify and WooCommerce

Date Created Segment

The “Date Created” segment will allow you to segment and target contacts based on the specific date a Contact was created or entered into the platform. With this new feature:

  • A personal trainer may send an email promotion for a free trial class to new customers
  • A photographer may want to send a reward to customers that have been long-time customers

Date Created segment in platform

Has Not Been Sent Segment

The “Has Not Been Sent” segment will allow users to segment and target contacts based on if they have received a particular email campaign. This is especially useful to prevent email fatigue with your customers. Take for example:

  • A dog grooming shop is running a monthly promotion and wants to send an email campaign only to customers that have not received the promotion
  • An E-commerce store is having an annual sale and wants to send an email campaign only to customers that have not received the promotion

Has not been sent segment in platform

Last Order Date Segment

The “Last Order Date” segment condition lives in the E-commerce category of our segment builder. This condition will find all Contacts whose most recent order from a BigCommerce, WooCommerce, or Shopify Deep Data connection matches the specified date. Now, you can send an email reminding customers that they are about to run out of the product they ordered before they do!

Last Order Date segment in platform

Show/Hide Empty Fields

Show/hide empty fields provide you with a more efficient experience by surfacing only populated fields. In addition, this feature provides a streamlined, less cluttered, user interface.

Meaning, you can focus on viewing the information you have about a contact without having to scroll up and down amidst a page full of empty fields. Quickly enabling you to see the fields that matter.

Show/hide empty fields example in platform

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