Since 1997, Search Engine Optimisation (SEO) has increasingly defined how brands use the internet. You can post content to your heart’s desire. But SEO is the key that helps your audience find your content.
Over the decades, SEO principals have gone through some serious evolution. Today’s best practices are constantly in flux, as new algorithms and online habits shift things around.
However, you don’t need to feel overwhelmed. We’re here to start you off with some steadfast Search Engine Optimisation basics. Check out these top SEO principals that will help get you the results you need!
SEO starts with Keywords
Keywords offer a relatively easy way to start out with SEO ranking — and they’re also one of the most important principals.
Keywords link search terms to your content. With the right keywords, you’ll increase the chances of someone’s Google search leading them to your site.
However, you need to know which keywords to focus on. Luckily, keyword search tools abound online, like Google’s free Keyword Planner.
Make Content King for Search Engine Optimisation
How do you make a website great? By posting great content. And luckily, content is one of the most important Search Engine Optimisation principals, too.
As you learn about the world of keywords and optimization, don’t forget that your content still needs to be great. Content that only exists to push a keyword or create new links won’t impress your visitors. Make sure your content is optimized, but that it also has value beyond SEO optimization.
Google’s algorithms have actually gotten better at prioritizing quality content. For example, you’ll now get punished by Google for practices like “keyword stuffing.” So, make sure everything you post is both readable and SEO-friendly.
Employ Title Tags
With a title tag, you let a search engine know what a given page is about. Each of your pages needs a unique title tag to make it searchable.
The best title tags usually involve a primary keyword and a secondary keyword. Most title tags should also include the name of your brand.
They should be short — title tags don’t need full sentences. However, they should be compelling, since the title tag will show up in a user’s search results.
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Adjust Your URLs
URLs serve a bigger purpose than just to set one webpage apart from the other. URLs still show up in search results, and when someone decides to copy and send a link to someone else. Make your site approachable with short, clean URLs.
The URL should give someone an idea of what the page is about, even before they view it. People are more likely to click on a succinct, descriptive URL. The occasional keyword in a URL is a good idea, too.
Ready to Try These SEO Principals?
You can make learning the latest best practices your life’s work, if you want. But if you don’t have that kind of time, these principals are a great place to start.
This SEO guide will help you if you’re just getting started in the world of SEO. However, as you delve deeper, you’ll soon see that this is just the tip of the SEO iceberg.
If you want to make your brand even more competitive, it’s worthwhile to hire a great digital marketing company’s help. Not sure what digital marketing companies can do? Check out our Digital Marketing service to learn how we can boost your site’s results!